Whew! I've finally finished the final draft of my manuscript. I really want it to look good so I better find an editor to make sure it's as clean as possible. I could go with Misty Powell, I've used her before, but wait a minute, . Let me see what my conference contacts have to offer.
I open my catchall drawer that has a collection of nearly empty packs of gum, seriously deformed and dehydrated rubber bands, rusty paperclips, expired coupons to local fast-food joints, and a jumbled assortment of cards.
After stacking them like a pint-sized deck of playing cards, I riff through
them to find potential editors. About halfway through the cards, I realize that not one of them has a picture of the editor (or businessperson) and many are missing critical information like web site addresses, phone numbers, and emails. One card simply has the person's name! And shivers! Many of the cards are cheap office supply store versions printed at home with rough edges and type that is poorly aligned.
- Name / Company Name / Title
- Your picture! Use a professional photographer and make sure you own the rights to use the picture wherever you want for promotional purposes.
- Phone number
- Email address
- Website URL
- Mailing address
- QR code?
- Book cover graphic on the back of the card
- 4-color, 300 dpi jpeg of your front cover
- Include ISBN underneath the title
- Include the notice: Available at Amazon and BN.com! (or wherever)
- Include very simple color (at least on the side with your picture)
- Glossy laminate on front, matte finish on the back
- Heavy card stock (nix homemade cards)
- Proofread your business card. (Get it?)
- Print in quantity?
Always, always, always have a large supply of business cards at hand whether you are on vacation, out to dinner, involved in intimate activity, or at a business event. (The last two could actually be the same!) Keep a box of business cards in your laptop case, your car, and certainly in a specialized case or your wallet.
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